Local Small Business Marketing | Search Engine Optimization Web Marketing.
A vital factor to follow up on your local small business marketing ideas is to ensure your website has online presence outside of its own domain or URL. In order to guarantee this, you need to get listed in search engines such as Google, Yahoo, MSN, etc. and be sure your contents are optimized to obtain higher page rankings.
I was taken completely by surprise that my business keeps growing, even throughout these current economic challenges. Not even this global recession has stopped my business from growing. My success is undoubtedly our change from traditional marketing methods to local small business marketing online.
Google has now consolidated their Local Business Center with Maps. Google Places ties in with Google Maps search results, and also shows up in regular Google search results. This means that your business gets huge, locally-targeted exposure from having a profile. Many small businesses that I consult with are getting 30-50% of their inbound customer inquiries and walk-ins from the Internet already. Therefore, by improving the quality of your online presence, you will increase the percentage of customers that call you or visit your location versus your competitors.
Local search engine is also another local small business Internet marketing option for local small entrepreneurs. Google Local and Yahoo Local are two search engine giants that offer the system of connecting you to local searchers. Just like online directories, local search engines will require you to provide accurate business information as they will be visible in local listings on specific categories.
There are so many possibilities for local businesses to market their businesses online and by using a local marketing agency to take care of this, it would be rewarding as they are authorities in internet marketing with a strategy to work your website to become a master in Google and other search engines.