Small Business Marketing Advice| Search Engine Optimization Web Marketing.
Many business owners classify marketing as an expense rather than an investment. Re-position the way you talk about marketing by using the words "I'm investing $x in marketing this year". Just because it is classified as an expense in your accounting records, does not mean it represents an expense to your business.
A great deal of the marketing advice being shared on the internet is of value. It is and always be your responsibility to test and see if it viable for your small business. Recently I received a series of emails from a self-proclaimed small business marketing expert. In my opinion there were a couple of definite problems with his approach.
The advice you need to know is that it is important for you to research all of the different marketing methods that are available for you to use. By knowing the different methods, you will be able to choose the best ones for your business.
They are especially useful if your company is just getting started. Implement one or two a week and within a month you will see results. LinkedIn and Facebook are free to join, costing you only the time to set up your profile. Are you thinking Facebook is just for socializing? No way--some of the most successful consultants and salespeople use Facebook to maintain their professional networks. You can also set up a "fan" page for your company and invite people to "like" it.
Some good, relevant small business marketing advice would allow your business to grow if you could tap into that resource that targets your customer base the most efficient way possible and, at the same time, being able to do it well within your advertising budget.